It is a strange world where phone branding can really raise a stink in the corporate sector. A regular person would look at their phone and think that they would not care whether it was Samsung, Nokia or Apple that builds the device they are using. Rather than gush over the phone branding (especially when new releases are impending), they prefer to care about being able to phone, text, play inane games and surf the Internet. That is what phones have amounted to these days — entertainment devices that offer communication, rather than communication devices with entertainment facilities. However, phone branding where money talks can really set off alarms due to how important it is. In a world where you need to get your name out there to establish quality, control and dominance, the effects of phone branding — especially when lost — can be devastating for either your company or your competitors.
That is why the news that Microsoft had removed the Nokia phone branding from its Lumia series of phones was more than just background news. Anyone who doesn’t give a whiff about phone branding or its implications would never give it a second glance. They would be justified. However, the effect this can have on Nokia phone branding and its place in the phone branding sector could be huge. This news arrived on an Indian website in early November so it is not like the incident happened several months ago. This is a new establishment that could shake Nokia’s world. The only reason this even came to light was because of Chinese social media. Oh yeah, China has its own version of social networking. Let’s not get into the politics of that. What matter is that they were able to break the story by releasing a confidential image of Microsoft’s latest Lumia phone — sans the Nokia phone branding. In its place is a regulation Microsoft logo, thus eliminating all traces of the Nokia name.
In terms of features, the Android app development company seems to be the same as those before it. All that seems to be the difference is the Nokia phone branding. Yet, this is still significant when you consider how much effort and strain goes into a relationship like that. Strangely, this is not the first time this has occurred with a Microsoft product. When you consider that it makes you wonder what exactly went wrong between these two entities. How could it occur that Microsoft could remove the Nokia phone branding twice? What must have occurred to convince Microsoft to give Nokia a second chance?
Well, the first time was a leak and it would seem that was a mistake. This has been reported to be Microsoft’s first phone without Nokia phone branding and used in Australian Android development. This is despite their past history so it could mean anything. Does the average person care? No. Could it mean something terrifying for Nokia? Absolutely.